Word Counter
Count words, characters, and reading time in any text — live as you type
Paste or type any text and instantly see word count, character count (with and without spaces), sentence count, paragraph count, and estimated reading time. Updates live as you type.
Word Count Targets by Content Type
Different content types have optimal length ranges based on what ranks and converts:
| Content Type | Ideal Word Count |
|---|---|
| Social media post | 100–300 words |
| Blog post (short) | 800–1,200 words |
| Blog post (long-form) | 1,500–3,000 words |
| Pillar page / guide | 3,000–7,000 words |
| White paper | 5,000–10,000 words |
| Product description | 150–300 words |
| Email newsletter | 200–500 words |
Word Count for SEO
Longer content tends to rank better for competitive keywords — not because length is a ranking factor, but because comprehensive content covers more semantic variations of the keyword and earns more links and dwell time.
Rule of thumb: Match the length of the top 3 results for your target keyword. If they average 2,000 words, write 2,000+ words. The Content Brief Generator sets a target word count for you based on competitor analysis, so you're not guessing.
Reading Time Calculation
Average adult reading speed: ~250 words per minute Speaking speed (for scripts): ~130–150 words per minute
This tool uses these benchmarks to estimate reading and speaking time accurately.
AI Content and Word Count
AI-generated content often hits a word count target without the depth that earns rankings. Focus on answering the user's question comprehensively, and let word count be a result — not a target. For character-sensitive fields like meta titles or SMS, the Character Counter is the more precise tool to use.
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